Southwest Florida Real Estate and Community News

Feb. 17, 2026

How Do I Know Where to Live in Southwest Florida

Southwest Florida is big, and that’s exactly why one of the most common questions we hear is, “How do I know where I should live?” With so many towns, neighborhoods, and community styles, it can feel overwhelming fast. The good news is, there is a simple way to narrow it down without spinning in circles or feeling like you have to figure it all out on your own.

The first step is making sure you’re working with someone who truly knows the area. That might be our team, it might be another trusted local agent, but either way you want a guide who understands the differences between towns, understands the communities inside those towns, and can connect the dots between what you want and where it actually exists in real life. Online research is helpful, but it only takes you so far. A good local expert will help you avoid wasting time in areas that don’t match your lifestyle, even if the photos look great.

With our team, we start with a wish list. It’s a document we share at the beginning of the process that helps clarify what you’re really looking for. It covers the big picture things like budget and how you’ll use the home, but also the lifestyle details that matter more than most people realize until they’re here. Once we review it together and talk through your answers, we can usually narrow the search dramatically. And that matters, because even in one town like Estero there are dozens of gated communities alone, not even counting everything outside of those neighborhoods. Without a system, it’s just too much.

After that, there’s a mindset shift that makes the whole process smoother. You have to give a little trust to the person you chose to guide you. You should absolutely do your own research and watch neighborhood tours and look at maps and reviews, but those things still only show a slice of the story. They don’t show you the small differences that affect your day-to-day life, like what the traffic feels like at certain times, which areas feel more private versus more active, how the community culture actually behaves, or what’s really nearby that you’ll use all the time. A strong agent bridges that gap because they’ve seen how different buyers react once they’re physically in a place.

And that leads into the next piece, which is where the magic really happens. The best way to figure out where you should live is to spend time here in person. When you can fly in and we can walk communities, drive through the areas, and tour homes together, the clarity comes quickly. This is where you start noticing your own reactions. Sometimes a community looks perfect on paper, and then you arrive and it just doesn’t feel like you. Other times, a place you didn’t expect becomes your favorite. That’s not a problem, it’s the process working exactly how it’s supposed to.

It’s also important to keep the touring process realistic. A lot of people want to pack too much into one day because they want to maximize their trip, but after several homes and communities, everything starts blending together. When we do need to see a lot in a short time, we use simple strategies to keep it organized. We encourage note-taking, we help you identify what’s an immediate no, and we keep the focus on narrowing rather than collecting endless options. The goal is confidence, not chaos.

As you get closer to a decision, one of the biggest hurdles people face is the fear of missing out. You’ll find a community you love and then think, “But what if there’s something better?” That’s normal. It’s logical. But there comes a point where you have enough information and enough lived experience from touring that you can make a confident decision based on what fits you best. This is where trusting your agent matters most, because a good agent can tell you honestly whether there truly is a better match out there based on everything you’ve shared and everything you’ve seen together.

And here’s something we do that helps people feel even more comfortable taking that leap. We have the Guillette Group Love It Guarantee. If you buy a home with us and you move in and realize you don’t love it within the first year or two, we have a system in place to help you sell and transition into something that fits you better, as long as you’re purchasing your next home with us. We put that in place because life changes, needs shift, and sometimes you don’t fully know what fits until you’re living it. Most people never need it, but having that safety net gives a lot of buyers peace of mind.

At the end of the day, choosing where to live in Southwest Florida isn’t about finding the “perfect” town on a map. It’s about finding the lifestyle that matches how you want to spend your days. When you combine a clear wish list, a local expert who knows the differences, and time spent here in person, the decision becomes so much easier.

If you’re in this process right now and you have questions, drop them in the comments. If you want help narrowing down where you should be looking, you can reach us directly at 239-776-6872 or schedule time using the Calendly link. We put out new videos every week, and our goal is always the same: to help you make confident decisions and live joy in Southwest Florida.

Posted in Buyers, Lifestyle, Sellers
Feb. 10, 2026

Five Reasons We Love Living in Southwest Florida and Five Honest Truths You Should Know

 

People ask us all the time why we love living in Southwest Florida so much. And the truth is, we really do love it here. We live here, we work here, we are raising our family here, and we genuinely believe this lifestyle is special. But Southwest Florida is not perfect, and I think it is important to keep it real. So today I am sharing the reasons we love it, and also the truths that can catch people off guard once they actually live here full time or spend extended time here seasonally.


Weather and Sunshine
Let’s start with the obvious one. The weather is a huge reason people fall in love with Florida. Not having to shovel snow is a lifestyle upgrade that is hard to explain until you have lived it. We get a lot of sunshine, and those long stretches of gray, cold days up north are replaced with bright skies and outdoor living. Winter here is what most people dream of. It is comfortable, it is active, and it makes it easy to say yes to plans because you actually want to be outside.
And yes, it does get cold here sometimes. If you are watching from a place that truly gets cold, you might laugh at what Floridians consider chilly. But once you live here for a while, your tolerance changes. The funny part is you realize how many “cold weather habits” just disappear. Things like window scrapers and remembering how to defrost a windshield are not exactly daily life here, and that is a trade most people are happy to make.


Entertainment and Culture
Southwest Florida is not a major metro, so if you are used to a big city pace with endless options, it will feel different. But for a region our size, the entertainment and culture scene is surprisingly strong. We have a great arena that hosts concerts, shows, and local sports, and we have multiple venues that bring in Broadway productions, music, ballet, and performances throughout the year.
Beyond formal venues, there is always something happening outside. Art festivals, food festivals, music events, art walks, and seasonal celebrations pop up constantly, and when there is nothing on the calendar, the beach is still there waiting.


Education and Access
Another thing people do not always expect is how much access we have here. We have a growing university close by with expanding programs, plus local colleges offering strong options for continuing education, career training, and adult learning.
We also have an international airport that is easy to navigate, easy to get in and out of, and increasingly expanding to support the growth happening in our region. You may not always find the direct flight you want at every time of year, but the convenience of travel is still a big quality of life benefit, especially for snowbirds and people with family coming to visit.


Beaches and Gulf Coast Living
The beaches here are a dream. Sugar sand, warm Gulf water, and sunsets that never get old. Living this close to the beach changes your rhythm. It is not just something you do on vacation, it becomes part of your lifestyle. You can grab dinner, head out for a sunset, or plan a beach day on a random weekday and it still feels like a gift.
And if you love boating, Southwest Florida is truly special. Some of the best beach experiences are the ones you can reach by water, and those spots become the places you return to again and again.


Historic Downtown Charm
One of the most underrated parts of Southwest Florida is the historic character in areas like downtown Fort Myers and downtown Naples. They are different vibes, but both offer that walkable, charming, small city feel with great restaurants, shops, music, and events.
Fort Myers has a riverfront historic district with brick streets and a revitalized energy. Naples has its own iconic streets and seasonal charm that makes an evening out feel elevated and fun. Around the holidays, the area brings a special kind of magic that surprises a lot of people, especially visitors who assume Florida cannot possibly feel festive without cold weather.


Industry and Seasonal Work Reality
Now for the honest truths. Southwest Florida is a tourism driven region, and that means seasonality touches a lot of industries. There are strong year round sectors like healthcare and education, and we are seeing growth with more companies establishing a presence here, but it can still be challenging if you need a very specialized job that must be based locally.


A lot of people who thrive here either work in industries tied to the region, own businesses, work remotely, or have flexible work arrangements. If you are relocating for career reasons, it is important to understand the job landscape before you make the leap.


Traffic and Infrastructure
Growth comes with traffic. During season, Southwest Florida gets noticeably busier, and you feel it on the roads, at restaurants, and everywhere people gather. You have to give yourself more time, plan ahead more often, and adjust expectations.


Even outside of season, traffic has increased as more people have moved here year round. Infrastructure is improving, but it takes time, and you will see road work and expansion projects as the region tries to catch up to demand.


Rapid Growth and Migration Changes
We experienced rapid growth during the pandemic years, and that brought major change quickly. Some people came because they could work from anywhere, and some have since left as work policies shifted or as they decided Florida was not the right long term fit. But overall, more people are still moving in than moving out, and Southwest Florida continues to attract buyers from higher cost states looking for lifestyle, weather, and financial advantages.


If you are considering relocating, it is smart to understand why people come, what type of lifestyle they want, and what areas fit them best, because not every community feels the same and not every location matches every season of life.


Cost of Living and Insurance
Cost of living is a mixed bag. Some expenses can feel better than what people are used to up north, especially when you factor in Florida’s tax structure and certain homeowner benefits available to full time residents. But insurance has become the big topic here, and it impacts homeowners insurance, flood insurance, and auto insurance.


The good news is that changes have been made in the market and new carriers have entered, which is helpful. The reality is you should expect insurance to be higher than you might assume, and you should plan for it early in your home search so there are no surprises.


Something else I want to say clearly because people ask about it constantly. In our experience, buyers are still able to obtain insurance. There are cases where homes have complications, especially older properties near the coast or homes that need updates like a roof, but for most buyers, insurance is obtainable. The underwriting is stricter, and the details matter more than ever, which is why getting quotes early is a must.


Hurricane Risk
Yes, we have hurricanes. This is the big one, and it is the part of Florida life that requires the most respect and preparation. The good news is we usually have time to prepare because storms are tracked well in advance, and there are clear steps you can take to protect your home and your family. Your risk also changes based on where you buy, how close you are to the coast, your elevation, and how your home is built.


The key is not fear, it is preparation. Knowing what protections your home has, having a plan, and understanding the difference between areas can make hurricane season feel manageable instead of overwhelming.


Final Thoughts
Southwest Florida is incredible, but it is not a one size fits all destination. If the lifestyle matches what you want, the sunshine, outdoor living, beaches, boating, community, and slower pace can feel like a major upgrade. If the realities do not match your preferences, the seasonality, traffic, and costs may feel frustrating.


If you have questions or you are considering a move, I would love to talk with you about your goals and what you want your daily life to feel like here. You can contact our team directly at 239 776 6872, schedule time using the Calendly link, or reach out on social media. Our goal is to help you make a smart decision and help you live joy in Southwest Florida.

Posted in Buyers, Lifestyle, Sellers
Feb. 3, 2026

Five Things You Must Know Before Buying a Home in Florida

 

Buying a home in Florida is exciting. Palm trees, sunshine, pools, and an outdoor lifestyle draw people here every year. Before you fall in love with a property, there are a few important realities you need to understand so you can protect your negotiating power, plan your budget correctly, and choose a home that truly fits how you want to live.

One of the biggest surprises for buyers is how common cameras and smart devices are in homes today. Ring doorbells, baby monitors, and security cameras are everywhere, and many sellers review footage after showings. When touring a property, it is important to keep feedback minimal and neutral. Conversations about price, offer terms, or how much you love a home should wait until you are back in the car or completely away from the property. Even outside, doorbell cameras can still capture audio. Protecting your leverage starts with being mindful of what you say and where you say it.

Another critical factor many buyers overlook is how Florida communities are structured financially. Many neighborhoods use Community Development Districts, commonly called CDDs, to fund infrastructure and amenities. These costs are repaid by homeowners over time and appear on the annual tax bill as non ad valorem assessments. Unlike traditional property taxes, these charges are fixed and not tied to the value of your home. In addition to CDD payments, you may also see charges for storm water management, street lighting, or waste services. These assessments vary by community and are part of owning property in that district. Even when a CDD balance is paid down, the charge does not always disappear, as communities may refinance or fund future improvements. Understanding these costs upfront helps you accurately plan your true monthly cost of ownership.

Timing is another area where buyers need clear expectations. With new construction, builders may complete homes earlier or later than anticipated depending on weather, materials, labor, and permitting. Contracts are written to favor the builder, which means timelines can change. It is important to have flexibility and a plan in place if a closing date moves. On the resale side, while the market still favors buyers overall, we are seeing more activity in well priced homes. Properties that sit for months can suddenly attract strong interest once they reach the right price point. Waiting too long for the perfect moment can sometimes mean missing the right opportunity.

Florida also offers lifestyle perks that many buyers do not discover until after they move. One example is the PGA golf pass, which provides discounted access to hundreds of golf courses throughout the state. This can be a great way to explore different areas and courses, especially if golf is part of your lifestyle or you are still deciding where you want to live. These small lifestyle details often play a bigger role in long term happiness than buyers initially realize.

Condo living is another area that requires careful consideration. Condos can offer maintenance free living, amenities, and beautiful views, but they also come with rules and logistics that may or may not align with your daily routine. Pet restrictions are common, and higher floors mean elevators become part of everyday life. Grocery shopping, deliveries, and storage all work differently in a condo setting. Monthly fees vary widely and can include insurance, water, internet, reserves, and amenities. It is also important to understand any upcoming special assessments and how recent Florida condo regulations may affect future costs. Some buyers prefer high rise condos with structured living, while others gravitate toward carriage homes that feel more like single family residences. The key is choosing what fits your lifestyle, not just what looks good on paper.

Buying a home in Florida is about more than location and views. It is about understanding the details that shape your financial comfort, your daily routine, and your long term enjoyment of the property. When you go into the process informed and prepared, you can move forward with confidence and clarity.

If you are thinking about buying a home in Southwest Florida, our team would love to help you navigate these details and find the right fit. You can contact us directly at 239 776 66872 and let us help you live joy in Southwest Florida.

Posted in Buyers, Lifestyle, Sellers
Jan. 27, 2026

Things to Know Before Buying Waterfront Property in Florida

 

 

 

 

Things to Know Before Buying Waterfront Property in Florida

 

Buying waterfront property in Florida comes with unique considerations, including higher insurance premiums, increased maintenance for seawalls and docks, and the need for a

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Posted in Buyers, Lifestyle, Sellers
Jan. 27, 2026

Florida Dream Home Projects: What New Homeowners Need to Know in Southwest Florida

Florida Dream Home Projects: What New Homeowners Need to Know in Southwest Florida

Welcome to Your Florida Dream Home

You did it. You bought your Florida dream home. The sunshine, palm trees, and warm weather are officially yours.

Now comes the fun part: projects.

Based on countless conversations with buyers across Bonita Springs, Estero, Naples, and Fort Myers, one thing is clear—most people start planning upgrades and improvements almost immediately. The key is knowing what to expect, especially when you live in a gated community with a homeowners' association or condo association.

HOAs, Condo Rules, and Architectural Review Committees

In Southwest Florida, many communities are gated and part of an association. With that comes a set of rules, guidelines, and an architectural review process for exterior changes.

That might sound intimidating, but in most neighborhoods it’s very manageable—as long as you know the process and plan for it. Each community is different, so before you start any project, you’ll want to understand:

  • Whether your project requires approval

  • What kind of documentation is needed

  • How often the architectural review committee meets

  • How long approvals typically take

Getting clear on this at the beginning can save you weeks or months of delay later.

Adding a Pool: The Most Popular Florida Project

If your new home doesn’t have a pool, chances are you’re at least thinking about adding one. In Florida, having your own pool is a dream for many homeowners, and it’s one of the most common post-closing projects we see.

Here’s how the process typically looks:

  1. You meet with pool companies, share inspiration photos, review options, and get quotes.

  2. The company prepares drawings, renderings, and engineering plans.

  3. A large approval packet is assembled—often 50+ pages—including plans, licenses, insurance, and site details.

  4. The full packet is submitted to your community’s architectural review committee.

Each neighborhood handles approvals differently. Some review applications once a month, some twice a month, and others on a rolling basis. It’s important to ask how often they meet and how they handle missing or incomplete documents—because if something’s missing and they only meet monthly, you don’t want your entire timeline pushed back another 30 days.

Once your pool is approved and built, there are still final steps: surveys to confirm grading, irrigation adjustments, and required landscaping. All of that usually needs sign-off before your construction deposit with the HOA is returned.

Community-Specific Rules for Pool Projects

Beyond basic approval, some communities layer in additional requirements.

For example, you may be required to:

  • Use the community’s preferred landscape or irrigation company to disconnect and reconnect systems

  • Pay additional fees or deposits tied to common-area protection

  • Schedule follow-up surveys before landscaping goes back in

These rules aren’t deal-breakers, but they do affect timing and cost. It’s better to know up front so you can budget and plan accordingly.

Landscaping, Cages, and Pool Finishing Touches

When you build a pool, approval doesn’t stop at the water. You’ll also need sign-off on:

  • Pavers and deck layout

  • Whether you’re adding a cage or fence

  • Plant choices and placement

Most communities require that new landscaping be:

  • Appropriate for Florida’s climate

  • Non-invasive

  • Consistent with the overall look of the neighborhood

Expect to submit drawings or plant lists showing what goes where. Once everything is approved, installed, and inspected, your pool project is officially complete.

Other Common Florida Home Projects

Pools are the big one, but they’re not the only upgrades new homeowners take on. Here are some of the most common projects we see—and how they typically work within a community.

Gutters

Many new construction homes in Southwest Florida do not come with full gutters around the entire house. That surprises a lot of buyers.

After closing, many owners choose to add gutters for better water management. This often requires:

  • A simple architectural approval form

  • A diagram showing placement

  • Contractor and product details

It’s not unusual, and in many cases it’s a relatively straightforward project.

Fences

Fences are a big topic—especially for pet owners. Not every neighborhood allows fencing, and those that do usually have guidelines around:

  • Style and material

  • Color

  • Height

  • Placement and setbacks

Even if fencing is allowed, you’ll almost always need architectural approval before you install anything.

Generators

Whole-home generators are popular for peace of mind—especially in a tropical climate.

If your community doesn’t have natural gas (and many don’t), adding a generator usually means burying a propane tank. This requires:

  • Detailed plans showing location of the tank and generator

  • Product information and specifications

  • Possible landscape screening around the unit

Like pools, generators often require a full packet and formal sign-off.

Screened Front Entries and Porches

Another favorite project is adding a screened enclosure to the front entry. This allows you to open both the front door and the back sliders in cooler months and enjoy a beautiful cross-breeze through the house.

These projects usually require:

  • Drawings or a diagram of the enclosure

  • Color and material details

  • Confirmation that the design matches community standards

Exterior Lights, Paint, Roofs, and Flags

Some projects seem small but can still fall under the rules. This can include:

  • Changing out front exterior light fixtures

  • Painting the exterior of the home

  • Replacing a roof

  • Adding decorative flags

Most master-planned communities want to maintain a cohesive look. That means you may need approval for color choices, fixture styles, and even how many flags can be displayed and when. Many associations, for example, allow one American flag at all times and team flags only on game days.

Larger Garages and Special Buildings

If you dream of a six- or eight-car garage with lifts and a workshop, that typically requires a different type of property.

Most standard HOA communities with smaller lots will not allow large standalone garages or secondary structures. For that kind of project, buyers usually look for:

  • Larger lots (one acre or more)

  • No HOA or very minimal deed restrictions

  • County or city zoning that permits additional buildings

The same goes for guest houses, casitas, or secondary dwellings. They can be done in certain areas but require the right type of property and careful planning.

Why People Still Choose HOA Communities

With all these rules, you might wonder: why do so many people still choose to live in HOA neighborhoods?

The answer often comes down to aesthetics and lifestyle. Many Southwest Florida communities are beautifully maintained, with:

  • Lush landscaping

  • Manicured entryways

  • Color-consistent homes and roofs

  • Resort-style amenities

For many residents, that consistent look and feel is part of what makes Southwest Florida so appealing. Others prefer a more natural, less-manicured environment in non-HOA areas—and we have that too. The good news is there are options for every preference.

Planning Your Florida Projects the Right Way

Every homeowner has different priorities. Maybe you want a pool and cage, or maybe you’re dreaming of a big detached garage. Maybe your focus is simply adding gutters, screening your front porch, or getting your generator installed before next storm season.

The most important step is to talk through your plans upfront before you buy—or at least before you start spending money on designs and deposits. That way, we can help you:

  • Choose the right type of community or property

  • Understand what’s allowed and what isn’t

  • Plan realistic timelines and budgets

  • Avoid frustrating surprises after closing

What projects are you thinking about for your Florida dream home? Are there ideas you’re curious about that we didn’t cover here?

Our team is here to help you, whether you’re a year out, five years out, or already under contract. We can walk through your wish list, talk about where your projects fit best, and help you decide what type of property and community is right for you.

You can always contact me directly at 239-776-6872, schedule time using my Calendly link, or connect with us on social media.

 

We’d love to help you turn your Florida dream home into your Florida dream lifestyle—and help you Live Joy here in Southwest Florida.

Posted in Buyers, Lifestyle, Sellers
Jan. 26, 2026

Is Southwest Florida Really the “Worst Market”? Here’s What the October Numbers Say

 

 

If you’ve been watching the headlines lately, you’ve probably seen Southwest Florida pop up again and again, everything from “the market is slowing” to “worst market in the country.”

But here’s the truth.

When you look at the actual October numbers, it paints a much more complete story. The market isn’t broken. Buyers didn’t disappear. It’s simply a more disciplined, price sensitive market than we’ve been used to over the last few years.

And that matters whether you’re thinking about buying, selling, or investing anywhere from Naples up through Fort Myers.

Quick note before we jump in: real estate data always lags, so this December update is based on October closed sales data.

1) Closed Sales, Buyers Are Still Buying

We always start with closed sales because that shows us what buyers actually did.

October closed sales

  • Collier County: 380 closed sales, up 32.4% year over year

  • Lee County: 1,123 closed sales, up 26.7% year over year

One important footnote here is that last year we had storms/hurricanes that slowed parts of the market, so year over year comparisons are still impacted by that.

But even when we compare month to month, sales are still trending upward:

  • September closed sales: Collier 358, Lee 1,113

Bottom line, buyer activity picked up after summer, and we’ve been feeling that directly with more showings, stronger inquiries, and more contracts happening.

 

 

2) Median Sales Price, Softening (Not Crashing)

Median price helps us understand pricing trends and negotiation power once we’re under contract.

October median sales price

  • Collier County: $743,650, down 1.5% year over year

  • Lee County: $389,000, down 2.5% year over year

So yes, pricing is still softening, but this is not a crash. This is a market normalizing after rapid appreciation through the COVID years.

Here’s what we’re seeing:

  • Homes that are priced correctly are selling

  • Homes that are overpriced are sitting longer and chasing the market with reductions

Pricing strategy matters more right now than it has in years.

3) Days on Market, Buyers Are Taking Their Time

Days on market reflects market pace and pricing accuracy.

October average days on market

  • Collier County: 91 days, up 30% year over year

  • Lee County: 65 days, up 18.2% year over year

Compared to September:

  • Collier was 84 days

  • Lee was 67 days

This matches what we’re seeing on the ground:
Buyers are more selective, they’re taking longer, and they’re being very intentional about what they’re willing to move forward on.

4) New Listings, Seller Competition is Back

New listings show us what sellers are doing.

October new listings

  • Collier County: 677 new listings, up 24% month over month

  • Lee County: 1,987 new listings, up 25% month over month

September dipped, and October picked back up, which is typical as we move into shoulder season and more sellers return to the market.

More inventory means more competition, which means:
presentation + pricing = everything right now

5) Pending Sales, Demand is Still Moving Forward

Pending sales give us a forward looking picture of demand and what’s likely coming next.

October pending sales

  • Collier County: 464 pending sales, up 11–12% year over year

  • Lee County: 1,389 pending sales, up 14% year over year

So no, demand isn’t dead.

Contracts are still happening, but buyers are absolutely negotiating harder and being more careful about inspections, condition, and overall value.

6) Inventory and Months of Supply, A Buyer Leaning Market (Not Distressed)

Inventory has stabilized from earlier peaks.

October active inventory

  • Collier County: ~2,799 active listings

  • Lee County: just under 8,000 active listings

A few months earlier, Lee was closer to 10,000, so the surge has eased.

Months of inventory (October)

  • Collier County: 7.4 months (down from 11 earlier this year)

  • Lee County: 6.9 months (down from 9 earlier this year)

This puts us in a balanced to buyer leaning market, and it’s why we continue to see price reductions across the board.

Important point:
A declining market doesn’t mean prices freefall overnight. Real estate prices are sticky. Sellers test the market, adjust slowly, or choose not to sell at all.

That’s also why the median price doesn’t always mirror every price reduction you see online, because median price reflects the middle of what sold, and sales can still be heavily influenced by higher end closings.

New Construction vs Resale, Where Are the Opportunities?

We’re still seeing a heavy presence of new construction in Southwest Florida, and builders continue to offer incentives in a big way.

They often hold base prices steady, but negotiate through:

  • rate buydowns

  • closing cost credits

  • upgrades

  • design incentives

At the same time, don’t sleep on resale.

Resale is favorable right now too, and there are a lot of strong opportunities if you focus on homes that are well priced and well prepared.

One thing we’re seeing consistently:
buyers do not want projects
And if a home needs work, buyers expect a serious discount.

What This Means for You

If you’re a buyer
You have more leverage than you’ve had in a while.
There are opportunities in both new construction and resale, but value matters and buyers are being intentional.

If you’re a seller
Strategy matters.
Pricing matters.
Condition and presentation matter.

This is not the market to “test it high and see what happens.”

The best homes are moving when they’re priced right, and we’re even seeing multiple offer situations in this market when a property is positioned correctly.

Want a Neighborhood Specific Breakdown?

If you’d like a breakdown specific to your home, your community, or your price point, our team is happy to help.

I’d also love to hear what you’re seeing where you live:
Are homes sitting longer?
Are certain price points still moving fast?
Are you noticing more price reductions?

You can contact us directly at 239-776-6872, and if this update was helpful, please share it with a friend who’s thinking about moving to Southwest Florida.

Because at the end of the day, we’re here to help you Live Joy — and make smart real estate decisions while you do it.

 

Watch the video HERE:

 

Posted in Buyers, Lifestyle, Sellers
Jan. 25, 2026

Live Vividly Lakeside, A First Look at Vivid Shores in Bonita Springs

 

 

If you’ve been hearing the buzz about Vivid Shores coming to Bonita Springs, you’re not alone. This is one of the most exciting new construction communities we’ve seen announced in Southwest Florida in a long time, and for good reason.

Vivid Shores is designed around a simple idea, live vividly lakeside. Think turquoise water views, a gated luxury feel, resort style amenities, and the rare bonus that everyone keeps asking for.

A boatable lake community in Bonita Springs.

And yes, that is a big deal.

According to Stock Development, Vivid Shores is planned as a 1,031 acre gated lakefront community with a lifestyle centered on connection, wellness, and being outdoors as much as possible.

Let’s break down what we know so far, who it’s perfect for, and why people are already so excited.

What is Vivid Shores?

Vivid Shores is a new luxury, master planned, lakefront community coming to Bonita Springs, Florida. It is being developed with two well known names in Southwest Florida new construction.

Pulte Homes and Stock Development are partnering to create the community.

The community is being designed around vibrant turquoise lakes and an active, resort inspired lifestyle, with boating and waterfront living as a core part of the experience.

The Biggest Headline, It’s Boatable

If you’ve been watching new construction in Southwest Florida, you know that many communities offer beautiful lakes, but not many offer true lake access for boating.

Vivid Shores is being planned with direct lake access for boating and water activities, and select homesites are expected to offer personal boat docks.

That combination is one of the reasons people are comparing it to the success of other lake lifestyle communities in our area.

Where is Vivid Shores Located?

Location is one of the reasons this community stands out.

Vivid Shores is planned in Bonita Springs, positioned between Naples and Estero with easy access to major routes and daily conveniences.

If you want the Southwest Florida lifestyle, but you also want to be close to everything you need, this is one of those “best of both worlds” locations.

Why I love this part of Bonita Springs
This is one of my favorite hidden gem areas because you get convenience without feeling like you’re surrounded by endless over development. You’re close to shopping, dining, the airport, beaches, and the Naples to Bonita corridor, but it still feels peaceful and protected.

Two Builders, Two Styles of Luxury

One of the exciting parts of Vivid Shores is that you’ll have two different builders inside one gated community, which usually means you get more variety in home design while still sharing the same upscale amenities.

Stock Luxury Homes at Vivid Shores

Stock is known for a more elevated, luxury product, and they are expected to build on 76 foot and 90 foot homesites, with floor plans ranging from about 2,700 to over 4,000 square feet.

Stock has also shared some of the floor plans expected in this community, including options like:

  • Chandler V, Madison II, Sterling IV, Covington III

  • Gardenia, Gardenia II, Margo IV

If you’re someone who loves the idea of building something high end with strong architectural presence and beautiful outdoor living, Stock will be one to watch closely.

Pulte Homes at Vivid Shores

Pulte is also building in Vivid Shores, bringing a wide range of new construction options and floor plans to the community.

Pulte communities tend to offer great variety and efficiency in layout, and this is a builder many buyers feel confident choosing because of their reputation and scale.

Resort Style Amenities, This is Where Vivid Shores Will Shine

In Southwest Florida, amenities matter. Buyers want more than a home, they want a lifestyle.

And Vivid Shores is being designed with that in mind.

According to Stock Development, the amenities are expected to include a 14,000 square foot clubhouse, a state of the art fitness center, and locker rooms with saunas.

Other planned features include:

  • Resort style pool with spa and beach entry feel

  • Pickleball, tennis, and bocce

  • Dog park

  • Event lawn for gatherings

  • Indoor and outdoor dining and lakeside social spaces

  • Fire pit lounge areas

  • Walkable trails and golf cart friendly paths

This is the kind of amenity package that makes it easy to build community, stay active, and truly feel like you’re living the Southwest Florida lifestyle every day.

Why People are Talking About the Turquoise Lakes

Vivid Shores is being designed around signature turquoise lakes, and that is part of what makes it feel different than the typical “lake community” concept.

The entire branding and vision is built around the idea of vibrant lakeside living, calm mornings, active afternoons, and beautiful evenings by the water.

If you’re someone who wants that waterfront feeling, but you don’t necessarily want to be on the Gulf, this is a really exciting option.

Who is Vivid Shores a Perfect Fit For?

Vivid Shores is an ideal fit if you are looking for:

  • A new construction community in Bonita Springs

  • A gated neighborhood with a luxury feel

  • A lifestyle built around water, wellness, and connection

  • The rare chance to live in a boatable lake community

  • Resort amenities, social energy, and year round outdoor living

  • A location that keeps you close to Naples, Estero, beaches, the airport, and daily conveniences

It’s also a great fit for people relocating from out of state who want a modern home, a fresh community, and a lifestyle upgrade all in one move.

When is Vivid Shores Opening?

The information released so far points to 2026 timing, with models expected to debut in 2026.

As always with new construction, timelines, features, and availability can change as development progresses, so getting on an insider list early is the best way to stay updated.

Want Updates on Vivid Shores?

If you want to be kept in the loop as floor plans, pricing, homesites, and model home details are released, I can help.

Our team has extensive experience guiding buyers through new construction in Southwest Florida, from choosing the right builder and homesite, to navigating the contract, upgrade strategy, and negotiations.

Comment “VIVID” or text the word VIVID to 239 776 6872 and we’ll add you to our Vivid Shores insider list so you receive updates as soon as new information is released.

And if you’re not sure Vivid Shores is the right fit, we can also compare it to other lake and lifestyle communities nearby so you can make the best decision for your goals.

 

We’re here to help you buy, sell, and invest in Southwest Florida, and of course, to help you Live Joy while you do it.

 

Click HERE to watch the video

 

Posted in Buyers, Lifestyle, Sellers
Jan. 20, 2026

Naples vs Bonita Springs vs Estero How to Choose the Right Place in Southwest Florida

 

I get asked this all the time. How do I know where I should move. Should I be moving to Naples. Should I be moving to Estero. Should I be moving to Bonita Springs.

It is a fair question, because these are three completely different vibes and they are all within about 30 minutes of each other. The good news is you really cannot go wrong. The key is matching the town to the lifestyle you actually want to live.

Our mission is simple. We want to help you find the lifestyle you are looking for. It is more than just a house. Below are five things people consistently tell us they love about each location, along with the type of buyer each one tends to fit best.

Naples Refined Coastal Luxury

Naples is refined elegance. It is luxury coastal living at its highest expression. People are drawn to Naples when they want an elevated experience and they value the details that come with a prestige address.

Here are five reasons buyers love Naples.

  1. Elevated dining and culture
    Naples is known for a strong mix of dining, art, and events. Areas like Fifth Avenue South and Third Street South create a lifestyle that feels polished and experience driven.

  2. World class beaches
    Naples beaches are a big part of the draw. Sugar sand, clear water, and that magazine cover look people imagine when they picture coastal Florida.

  3. Golf at every level
    Naples is one of the strongest golf markets in the country, with an incredibly high concentration of golf communities and clubs.

  4. Sophisticated social energy
    Naples has a social scene that includes charity events, wine dinners, yacht clubs, and luxury networking. If you like a more curated social calendar, Naples tends to deliver.

  5. Naples holds its value
    A Naples address is a prestige brand. It is typically the highest price option of the three, but many buyers view it as a long term value play tied to location and demand.

Based on the market numbers shared in this overview, the median sale price in Naples is $590,000 and the average price point is $1,352,000. Naples is a fit for buyers who want refinement, luxury, and an elevated coastal lifestyle.

Bonita Springs Balanced Coastal Living

Bonita Springs is often the balance point. It offers coastal proximity and convenience without the same overall price pressure as Naples. It also has a unique mix of neighborhoods that can feel more varied and less uniform.

Here are five reasons buyers love Bonita Springs.

  1. Close to beaches with more approachable pricing
    You can still be near beautiful beaches without paying Naples pricing, which is a major win for many buyers.

  2. Central location
    Bonita sits between Naples and Estero, making it easy to get to dining, shopping, airport access, and day trips north or south.

  3. Calmer, relaxed coastal vibe
    Bonita tends to feel a little slower and a little more laid back. People often describe it as relaxed coastal living with room to breathe.

  4. Variety of communities
    Bonita has a strong mix of gated and non gated neighborhoods, plus a blend of newer communities and established areas that keep some old Florida charm.

  5. A downtown that is evolving
    Downtown Bonita has been going through a revitalization with new restaurants, businesses, and a fresh energy that feels very different from downtown Naples. You really need to experience both to know which vibe fits you.

Based on the market numbers shared in this overview, the median sale price in Bonita Springs is $520,000 and the average price point is $716,775. Bonita is a fit for buyers who want convenience, flexibility, coastal proximity, and a more approachable price range.

Estero Amenity Rich and Growing Fast

Estero is one of the fastest rising lifestyle corridors in Southwest Florida. It draws buyers who want new construction, resort style amenities, and a very active community energy.

Here are five reasons buyers love Estero.

  1. New construction and resort style communities
    Estero offers a strong selection of newer, highly amenitized communities built around pools, pickleball, social clubs, and activity driven living.

  2. Close to the airport
    Depending on where you are in Estero, you might be five to twenty minutes from RSW. That convenience matters a lot for snowbirds, part time residents, and anyone with frequent visitors.

  3. Active lifestyle energy
    Estero communities often feel like vacation living. Think pickleball, resort pools, social events, and community fun that makes it easy to meet people and stay active.

  4. Lower entry point for newer construction
    In many cases, Estero offers a more accessible path into newer construction compared to Naples or certain parts of Bonita, especially when you compare proximity to the coast and overall home age.

  5. Convenience and things to do
    Estero is close to Coconut Point, Florida Gulf Coast University, and Hertz Arena. There is a lot nearby, and it is an easy launch point to head north or south.

Based on the market numbers shared in this overview, the median sale price in Estero is $499,482 and the average price point is $593,538. Estero is a fit for buyers who want low maintenance living, amenities, and a community lifestyle in a growing area.

So Which One Is Right for You

If you are looking for refined luxury and an elevated coastal experience, Naples might be your spot.

If you want balanced coastal living with convenience, flexibility, and a more approachable price range, Bonita Springs might be the right fit.

If you want newer construction, resort style amenities, a very active community vibe, and a location close to the airport, Estero may be exactly what you are looking for.

All three locations are incredible. They are simply different in the day to day experience.

If you want help narrowing it down, we would love to talk through your goals, your wish list, and the lifestyle you want to live. We also have buyer guides available for all three towns. Comment guide and the town you want, Naples, Bonita Springs, or Estero, and we will send it your way.

Posted in Buyers, Lifestyle, Sellers
Jan. 13, 2026

Should You Add a Pool When You Build a Home in Southwest Florida

When most people picture the Southwest Florida lifestyle, they picture sunshine, being outside, and living in a pool. Pools, pickleball, boating, beaches, and entertaining are all part of what draws people here. If you are building a home or buying new construction, one of the biggest decisions is whether you should add a pool during the build or wait and add it after you close.

There is no one right answer. It depends on how you plan to live here, how often you will use the home, and what matters most to you in your day to day lifestyle. Here are the most important considerations to help you decide.

The Biggest Benefit of Adding a Pool During the Build

The number one reason buyers choose to add a pool at the same time they build their home is convenience.

When the pool is built during construction, you close on your home and the pool is already finished. There is no extra construction after move in, no yard being torn up, and no waiting months to start enjoying it. You get the keys, you jump in, and you start living the Florida lifestyle right away.

Another convenience factor is financing. If you are taking out a mortgage to purchase your home, the cost of the pool is included in the overall loan, which means it is rolled into your monthly mortgage payment instead of being an additional large cash expense later.

For many buyers, that simplicity and day one enjoyment is worth it.

Builder Pool Packages and Why Pricing Can Be Attractive

In some communities, the builder offers a pool package with set options. In certain cases, you may have only a few choices, such as pool only, pool with hot tub, or no pool. The upside is that these packages can be priced competitively because the builder keeps the design within standard parameters and uses the same process repeatedly.

Depending on the builder and the package, this can create a strong value compared to adding a pool later in today’s market. The trade off is that you usually have fewer customization options.

Other builders offer more flexible pool upgrades and customization, which can be helpful if you want a certain look or layout. In those cases, pricing may be higher than doing it yourself after closing, but many buyers still choose it because of the overall ease and the fact that the construction is handled before move in.

Reasons Some Buyers Choose Not to Add a Pool

A pool is not required to live in Southwest Florida. Many people live here without one and love it.

The first question is how much you will actually use it. Some people simply do not enjoy pools. Some are not interested in a hot tub. Others feel strongly one way or the other. For some buyers, a hot tub is a dealbreaker. For others, it is something they would never use.

Another major reason is ongoing maintenance. A pool requires care. You cannot set it and forget it, especially if you are part time or seasonal. Most homeowners use a pool service to keep chemicals balanced, brush the sides, and maintain equipment.

As you plan your budget, pool service is often an ongoing monthly expense. In many cases, homeowners should expect a recurring cost that varies by pool size and specifics. If you are not living here full time, you still need someone keeping eyes on the pool consistently.

Some buyers also choose to skip a pool because they live in a highly amenitized community with a resort style pool at the amenity center. If the community pool is a true vacation style experience and you plan to use it often, you may decide you do not need the responsibility of a pool at home.

Budget is another factor. Some buyers are stretching to get the home they want, and it can be a smart decision to purchase the home first and add the pool later once they are settled.

Adding a Pool After You Close on the Home

Many homeowners choose to add a pool after closing so they can choose their own pool company and fully customize the design.

If you add a pool after, you cannot start construction until you close, but you can prepare in advance. You can complete design selections, get on a pool company schedule, and be ready to submit architectural approval to the HOA right after closing. Once approved, the pool company can move forward with permitting and begin the process.

This approach allows flexibility, but it is important to understand that costs have risen significantly in recent years. Materials and labor have increased, and pool quotes can come in higher than many buyers expect, especially if they are comparing to prices from a few years ago. If you are considering adding a pool after, the smartest move is to get quotes early so you know what budget to plan for and what design fits your expectations.

There are also financing options available for pools after closing, depending on the situation, but that becomes a separate conversation from your home mortgage.

Customizing Your Pool to Match How You Actually Live

One advantage of adding a pool after is that you can build around your real lifestyle.

Some families want a larger pool for kids and entertaining. Others want a smaller pool but a bigger hot tub. Many homeowners love features like a large sun shelf for lounging and a layout that fits how they host friends and family.

Over time, people learn what they like and what they would change. If you go with a standard builder pool, it may look great, but you might not have the same level of control over the details.

Another factor to think about is aesthetics and resale. In higher end homes, buyers sometimes notice when the pool design feels too basic compared to the home itself. It is not always a dealbreaker, but it can become a talking point when a home is highly upgraded and the pool feels plain. This is not a reason to avoid a builder pool, but it is something to keep in mind if you are building a home with a more luxury feel.

Questions to Ask Before You Decide

The best decision starts with clarity. Here are the questions to consider before you choose a pool, skip a pool, build it during construction, or add it later.

How often will you use the pool
Will you use a hot tub or do you not care about one
Are you living here full time or part time
Is this a primary home, second home, or investment property
Do you want the pool for your lifestyle or do you feel like you should have one
Will your kids or grandkids be using it often
Does your community already have a resort style pool you will truly use
Does your budget allow for the pool now, or would it be smarter to add it later

For some investors, a pool can increase rental appeal and possibly increase rental rates in certain locations and communities. For other buyers, a pool adds risk and maintenance they would rather avoid. It truly is case by case.

Team Pool or Team No Pool

The fun part is there is no wrong answer. The right answer is the one that aligns with your lifestyle, how you want to live in Southwest Florida, and what feels right for your budget.

Southwest Florida is built for pool living. Even if you do not have one at home, many communities offer beautiful resort style pools, and you are often a short drive to the beach.

 

If you are trying to decide what makes the most sense for your home search or your new build, our team is happy to talk through your options, share what we have seen, and help you make a plan that fits your goals.

Posted in Buyers, Lifestyle, Sellers
Jan. 8, 2026

The Sunshine State Shuffle Why Wealth Keeps Moving to Florida and What It Means for Real Estate

 

If I told you that billions of dollars are quietly flowing into Florida every single year and not from tourists, would you believe it. This is not your typical people are moving to Florida for sunshine story. This is smart money migration, and it is shaping real estate across the state in a big way.

In fact, multiple reports using IRS migration data show Florida has been leading the nation in net income migration, with figures often cited in the mid thirty billions to around thirty nine billion in net adjusted gross income moving into the state in a single year depending on the filing year referenced.  

So let’s break down who is coming, where they are going, and what it means for real estate, business, and maybe even your next move.

Florida Leads the Nation in Income Migration

You have probably seen headlines that suggest Florida is losing residents because of insurance costs, traffic, and infrastructure strain. Some of that is true in certain pockets. But the larger data story is that Florida remains a net winner in income migration.  

Where is the money coming from. This will not shock you. High tax states like New York, California, New Jersey, Illinois, Pennsylvania and others continue to be major sources of inbound wealth.  

If you are following the market like we do every day, this explains why Florida continues to attract high net worth buyers, business owners, and investors even when the headlines feel mixed.

Why Affluent Individuals Keep Choosing Florida

There are three core drivers we see again and again.

Taxes
Florida has no state income tax, and for high income earners and retirees with substantial portfolios, the difference can be significant. This is one of the most consistent reasons cited for inbound migration when people compare overall cost of living and effective tax burden across states.

Lifestyle
Southwest Florida in particular offers what many people describe as a lifestyle upgrade. Boating, golf, pickleball, beaches, private clubs, luxury communities, and year round outdoor living. People are not just moving to a place, they are moving into a different pace of life.

Business and opportunity
Remote work opened the door, and Florida’s business environment helped make the move stick. We continue to see growth narratives tied to finance, tech, real estate, private equity, and entrepreneurial ventures relocating operations or expanding here. 

Who Is Moving to Florida Now

This is no longer just a retiree story.

We are seeing tech executives leaving legacy hubs
We are seeing financial professionals moving south and bringing businesses with them
We are seeing entrepreneurs prioritizing time, flexibility, and lifestyle
And yes, we are still seeing affluent retirees who want the sunshine and tax advantages without sacrificing quality of life

These are buyers who arrive with assets, influence, and a clear desire for control over both their time and their money.

Where the Smart Money Is Landing

Different parts of Florida are attracting different types of buyers, and that matters for real estate strategy.

Naples and Collier County
Luxury coastal living, private clubs, and a more exclusive small town feel continue to make Naples a premium destination for affluent buyers.

Palm Beach
Palm Beach keeps drawing high profile residents and hedge fund money, and it has remained one of the strongest magnets for high income migration narratives in Florida.

Sarasota
Sarasota is booming with arts, culture, and coastal beauty, often appealing to buyers who want a high quality lifestyle but are not chasing Miami pricing.

Southwest Florida value and lifestyle corridors
Fort Myers, Estero, and Bonita Springs are capturing both lifestyle buyers and investors who want strong amenities and access while still feeling like the pricing is more approachable than some of the ultra luxury coastal pockets.

Inland growth markets
We are also seeing attention shift toward inland counties where land is more available and development can scale. These are often opportunity zones for buyers thinking longer term, especially when infrastructure investment catches up.

The Other Side of the Story Repositioning Within Florida

Every story has two sides.

Some affluent residents are repositioning away from areas that feel crowded, expensive, or higher risk. Parts of Miami Dade have seen quieter exits in recent years, with common reasons including rising insurance costs, traffic, and flood risk concerns.

That does not always mean leaving Florida. Often it means moving within Florida, shifting toward the West Coast, heading north toward Sarasota, or relocating to areas that feel more manageable.

And yes, sometimes people do leave the state entirely. The point is that Florida is not one market. It is a collection of micro markets, and people are constantly optimizing for lifestyle, risk, and long term sustainability.

What This Means for Real Estate Buyers Sellers and Investors

For buyers
Follow where the wealth is investing, not just where it is vacationing. Net income migration patterns help explain why certain markets hold demand even when the broader market cools.

For sellers
Understanding who is moving in and why helps you position your home for the right audience. Messaging matters. Lifestyle matters. And the way you market a property in a wealth migration environment is different than marketing in a purely local move up market.

For investors
Mid luxury and growth corridors can offer strong long term upside, especially in areas where development, jobs, and infrastructure are expanding. The best strategy is not guessing. It is tracking data and aligning it with real local market conditions.

How to Use Data to Make a Smarter Move

If you are considering a move to Florida or within Florida, start with data and then validate it with local expertise.

IRS migration data provides a helpful baseline for where net income is flowing.  
Florida economic reporting and migration summaries can add context at the state level.  
Then talk to a local expert who understands what is changing before the crowd catches up.

And do not just chase a zip code. Consider lifestyle, infrastructure, long term sustainability, insurance realities, and how you plan to use the property.

Because where smart money goes, opportunity tends to follow.

Ready to Talk Through Your Florida Plan

Have you seen someone make this move already. Do you think Florida will continue to absorb smart money, or do you see the trend shifting.

If you are considering a move to Southwest Florida or anywhere in the state, our team can help you map out the best options and connect you with great agents across Florida. Reach out to us, and let’s talk about your goals and what kind of Florida lifestyle you want to build.

Posted in Buyers, Lifestyle, Sellers