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Spoiler alert: It’s not crashing. But it is changing.
If you’ve found yourself asking, “What is going on with the real estate market in Southwest Florida?” — you’re not alone. I get this question at showings, happy hours, and even the milk aisle at Publix. Let’s break it down.
➤ The Market Has Shifted
We’re no longer in the frenzy of 2021–2022. Gone are the days of 10 offers by dinner. But this isn’t a crash — it’s a correction.
Inventory is up. In fact, we’re seeing more homes for sale than we’ve seen since 2018. That means more choices for buyers and more competition for sellers.
➤ Prices Are Holding — But Negotiable
While average prices aren’t dropping dramatically, overpricing your home is a guaranteed way to get ghosted. Homes priced right and presented well are still moving. On average, accepted offers are coming in around 90–93% of list price.
➤ Buyer Behavior Has Shifted
Buyers can finally breathe before writing an offer. They’re negotiating price, closing costs, even interest rate buy-downs. And new construction is a big opportunity right now — just be sure to bring your agent with you.
➤ Sellers, Strategy Is Everything
This is not the time for emotional pricing or testing the market. You need smart pricing, strong marketing, and patience. With the right strategy and support, great homes are still selling.
➤ What This Market Really Is:
Balanced. Normalizing. Full of opportunity for buyers and sellers who are working with the right plan — and the right team.
At The Guillette Group, we’ve helped families relocating, retirees downsizing, investors cashing out, and locals upgrading — just this week alone. Whether you're buying, selling, or simply watching from the sidelines, we’re here to help you navigate it all.